PURE Sports Nutrition was founded in 2012 by Simon and Marewa Kraak, a brother and sister team passionate about helping athletes fuel their performance through high-quality sports nutrition. With Marewa’s background in Sports and Exercise Nutrition from the University of Otago and Simon’s experience as a competitive cyclist, PURE was created to provide clean, effective nutrition for endurance athletes.

The PURE range includes energy gels, electrolyte hydration, and endurance fuel designed to support runners, cyclists, and endurance athletes during training and racing. Made with natural flavours and carefully selected ingredients, PURE Sports Nutrition products contain no unnecessary additives and are designed to deliver reliable energy and hydration when it matters most.

Explore our range of PURE Sports Nutrition energy gels, electrolytes, and endurance fuel designed to help athletes train harder and perform stronger.