PURE Sports Nutrition was founded in 2012 by Simon and Marewa Kraak, a brother and sister team passionate about helping athletes fuel their performance through high-quality, effective sports nutrition.

With a background in sports and exercise nutrition and real-world endurance experience, PURE was created to offer a cleaner approach to fueling. One that focuses on what athletes actually need, without unnecessary additives or overly complicated ingredients.

The range includes energy gels, electrolyte hydration and endurance fuel designed to support runners through training, racing and long days out. With natural flavours and a reputation for being easy on the stomach, PURE is a reliable option when consistent energy and hydration matter most.

Whether you’re heading out for a long run, building towards an event or lining up on race day, having a fueling strategy you can trust makes all the difference. PURE delivers simple, effective nutrition that works when you need it to.

At Coast to Mountain Running, based in Port Kembla just outside Wollongong, we’ve curated PURE Sports Nutrition as part of our broader fuel and hydration range. Practical, dependable and aligned with how our community trains and performs.